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#20 - Body Composition Data for Optimal Health w/ Jason Belvill

In this episode, I talk to Jason Belvill. He is the Co-Founder & Director of Operations of BodySpec. We discuss different ways to measure body fat, how to analyze this data, having a purpose dashboard, and much more.

Show notes:

  • (05:53): Body Composition Data

  • (10:41): Measuring Body Fat Accurately

  • (28:44): Accessibility

  • (32:21): Habits and Routines

  • (35:30): Purpose Dashboard

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Jason 00:00

You know, the health journey can be hard, right? It can be hard for different people for different reasons. So for you know, to have someone to walk with, to have someone that treats him like family, to have someone that people can trust. That's really important. That's how that's how everyone wins in this space

Athan 00:30

The Doing The Work Podcast is brought to you by Tracy's Drive-in Grocery Bastrop’s iconic neighborhood grocery store, serving the community since 1946. And home at the best coffee in Bastrop. Check them out at

All right, welcome to The Doing The Work Podcast. I'm your host, Athan Schindler. And this podcast is about me having amazing conversations with people and sharing it with you guys. And today I'm super excited about my guest, Jason Belvill. He is the one of the co-founders of body spec, which is a company I respect very much. I've not only personally used body spec, but have used body spec for my gyms. And so, Jason, thank you so much for jumping on the call today or jumping on the podcast today.

Jason 01:25

Yeah, thanks for having me. Excited to be here.

Athan 01:28

So how do you introduce yourself to people? Give us the kind of quick rundown of who you are.

Jason 01:35

How do I introduce myself? I say I'm Jason. Yeah, no, I'm, my identity is kind of largely tied to body spec at this point. I mean, we've been, we've been running this ship for seven, eight years now. Started in LA, and it's just grown, you know, substantially over the years. And we're just, we're connecting with so many more people in the community and different gyms and organizations. So, you know, my military background, I went to the Air Force Academy, I served in the military for six and a half years. I was doing government acquisitions, working with satellites. And then but I've always been in the health space. been an athlete my whole life. And you know, what, when I had an opportunity to get out, jumped into body spec, it was just a no brainer, never looked back. You know, work with an incredible team, work with incredible clients and really kind of feel like we're making a difference. So yeah, I mean, I'm, I'm Jason and I, like on body spec. That's kind of how I looked.

Athan 02:45

But tell me a little bit about that. Like, how did you get started? I know you're a co-founder? Who did you start it with? You know, how did all that go?

Jason 02:52

So body spec, one of the other co founders, Elaine, was studying at UCLA. So she was at Anderson School of Business, and was working with one of my classmates who I went to the Air Force Academy with. And together, they were kind of working on the idea of body spec in business school. So they kind of did the academic exercise and ran the feasibility study and made the business plan and the idea just kind of started growing legs, and eventually when, you know, when they're when their program finished, and there was an opportunity to actually start this business. We did. So I was connected to Elaine through that mutual friend. And then from there, you know, it was kind of a really expensive experiment.

Athan 03:45

Yeah, I can only imagine what I mean, having started several businesses now. And knowing what even the ones that seem to be, like a real low barrier to entry can cost, I can only imagine what would happen, how scary it was to kind of start a mobile DEXA scan business. Well, before we jump into body specs, specifically, you mentioned that you've all you've all kind of always been in the health space. You're you have a background, your data you haven't you're an athlete. Tell me a little bit about that, you know, kind of your history with things like health and athletics.

Jason 04:21

Yeah. former athlete. Just to clarify for former athletes, I'm not as athletic these days. No, but I just grew up playing sports. So sports were always just part of my life. I started really zeroing in on soccer, as I was, you know, heading into high school, and then I played soccer in college, and then I competed a little bit after college as well. So, you know, had competed internationally and, you know, had some really great experiences and opportunities there. But, yeah, I just, I know Never really thought about health and wellness, it was just kind of part of my life, just my daily routine, the choices I made in terms of, you know, exercise and nutrition, it just I didn't, I never really put much thought into it as I was kind of growing up. But just because that's what I know, and it's been such a big part of my life, it's just it, it makes sense that I fell into this space, I just have such a deep seated passion for this space and what it means to people. So

Athan 05:36

awesome. Well, let's, so tell us a little again, I've used body spec, and many of my members have used body spec, but most of the people listening might not have heard of you all, they don't know what you do. Can you tell us a little bit about that.

Body Composition Data

Jason 05:53

So body spec, we focus on body composition data. And really we kind of focus on preventative health, because the information that we provide is information that you know, you could get from a doctor's office, you could get from a hospital or clinic, but we have just made it so accessible to anybody. So I mean, I think it's phenomenal. And I know that's how we kind of connected because we had worked with your gym and your members who are already going to to the to your spot, working out taking care of their health. And so it's top of mind for them. And, you know, we bring our service to so many different organizations, gyms, of course, because people are already kind of prioritizing their health. But I mean, we go to different corporations, we're part of different, you know, health and wellness fairs, we work with professional athletes we worked with, you know, medically supervised weight loss patients, we really serve a wide spectrum of individuals, because everyone is on a health journey, every single person, right? You know, regardless of where you are, so the process itself is really simple. I mean, the actual service itself is, you know, we we show up, we drive our vans on site, it's a full body X ray machine that someone lies down on completely non invasive, takes maybe seven, eight minutes on average. And then results are, are generated immediately afterwards. So it's a very quick process. The price point is incredibly low, we I think we're the lowest price DEXA scan in the country. And again, non invasive and the data, you just cannot get data like this anywhere.

Athan 07:50

Talking about that. One of the things I've loved personally, when getting the report from body spec, is the amount of data just just all the data points that are on there. Could you tell us a little bit about what you think is the value of getting that body composition assessment? And maybe talk a little bit about the reports?

Jason 08:18

Well, let me ask you, am I allowed to ask questions?

Athan 08:22

Yeah, it's better when you ask questions. Yeah.

Jason 08:25

Yeah, no, I mean, I just think that's a good question. But you were a client, like you came in and you got the scan. And so I'm curious from your perspective, like what, you know, what was most impactful for you, as a user, as an individual? Like, how did you use the data? How do you feel like it impacted the way you approach your health?

Athan 08:49

Yeah, it's for me that it did several things. Number one, most of the time, I'm in some version of trying to, you know, maintain my athletic performance, right. And so through that I'm following a nutrition program of some sort. And it's hard to tell if your nutrition program is working, when you know, just by looking in the mirror or jumping on the scale, or you're obviously in your workouts, you can tell some of it. But I'm a data driven person. So getting the scan helped me one, I could make sure that I was maintaining lean mass. So I wasn't overtraining is a big thing for me, making sure that I'm not overtraining. I don't. I'm not one who cares a lot about my body fat percentage, but if my body fat percentage starts to drop too low, it also is an indicator of overtraining. So I kind of keep an eye on that. And then I really like from the report, getting things like looking at my bone density, and how my bone density kind of changes over time. I like looking At the health metrics on the report about visceral fat, which is a different type of fat that not all of us, you know, you don't always see like subcutaneous layers of fat, but it's still an important health metric. So and then I like just seeing the image of it, you know, like the, you know, I can see like, over time, like how my body's changed and stuff, like in the past, I'm holding my hands up for the people who maybe are watching or listening, you get this really cool, like, digitized picture of yourself, and it kind of shows where your body fat is, and then how your body has changed over from test to test. So that's what I've gotten out of it.

Measuring Body Fat Accurately

Jason 10:41

No, I mean, that's phenomenal. I mean, different people kind of pull different things, I mean, that are relevant to them. I mean, the report itself, I mean, this is a, this is a comprehensive body composition test. So there's a lot of ways to measure body fat, I mean, you could, you know, you can use calipers, you could stand on a scale, there's, I mean, there's, there's a lot of ways to do that. But to get this type of data, where we can actually measure visceral fat, that's on par with with a measurement that you would get from a CT scan. Without the you know, without scheduling the appointment, or just the burden of getting that set up. I mean, we're we're actually providing a measurement that is indicative that has different health implications, right. I mean, if this is something that people are tracking, or something that's kind of off the mark, this is a way to kind of monitor that, and kind of get ahead of it before it becomes more problematic. visceral fat, as you may or may not know, you know, I mean, that that's an indicator for, you know, the onset of type two diabetes, too much visceral fat, right. There's other there's other metrics in the report, like muscle cemetery, you know, this becomes really relevant for someone that may have had, you know, limb injury, you know, an ACL surgery or, you know, to shoulder rotator cuff or something happens, where they're experiencing extreme muscle atrophy on one side of their body, and they're on a pathway to, to kind of improve that and kind of neutralize that and balance it out. Right, we can actually show the progress we can show, you know, what the baseline is, and, and how somebody needs to kind of focus and isolate those, those limbs to improve that, that muscle mass over time. So it's, it's robust. I mean, you know, and different people are going to use it for different metrics, but it's all relevant. And it's all applicable just again, depending on where people are in their health journey. It even reports resting metabolic rate. So I mean, that's, that's based off of the algorithm, but it's most accurate way to do it, because it's utilizing the measurement of lean tissue that the DEXA scan provides. So when someone's trying to program, you know, nutrition, and figure out, you know, caloric intake, and because many people do that, that's, you need that data. Otherwise, you're just, you're just guessing.

Athan 13:14

Yeah, I'm so glad you brought that up around nutrition programs. Because, yeah, as someone who is a nutrition coach and helps people with their nutrition, it's always if I don't have the level of data that you guys provide, it's always a little bit of a guessing game at the filling out, because one of the things that you just mentioned is 100% true, your total daily energy expenditure is largely driven off of, you know, your your lean mass, how much lean mass you have just, you know, even at a resting state or at sleep, you're going to have a much higher caloric output than you would, or cork demand than you would as someone who had less lean mass than you. So having that information is super helpful for someone who's kind of helping people with their nutritional programs.

Jason 14:06

Yeah. How do you and how do you manage your I mean, how do you structure your nutrition kind of guidance, I guess is a base on macros is a based on like a particular framework?

Athan 14:19

Yeah, so I'm a precision nutrition level one coach, and so their programs have, you know, I would say flexible, they teach us how to do things, because depending on who you're working with, some people may really want to follow like a strict macronutrient guidance, and other folks might want to do something that's a little you know, lucid, like they use the hand method. They teach us how to use the hand method and all that stuff. But what I prefer to do is, is to find out, well, obviously, you know, the person's age, height, weight, what their goals are, what their level of activity is, and then try to basically based off of that figure out the formula for what their total energy expenditure is, and then based on their goal, I'm going to give them a macronutrient guidance that is either at a deficit or an excess, you know, that helps them reach their target.

Jason 15:12

Absolutely. I love that. I love that. For us just kind of working with different folks in the community. I mean, we've talked about this before, like we I just consider, because we work with so many different types of organizations, right, we work with CrossFit boxes, we work with strength and conditioning gyms, with professional facilities, we work with, you know, individual trainers, and different nutritionists and what have you. And everyone's just kind of, you know, I consider everyone really like a health ambassador in that space. I mean, we're all driving towards a common goal of just helping the clients that we work with, achieve their goals, whatever they are to them at whatever point they are in their health journey. And so, you know, it's, it's important for us as a company and as a service, to, to help in that process, right, quantify some of the quantify those results, quantify that, that progress, give feedback, provide kind of a check and balance for, for everyone, as they're as they're kind of pursuing this again, it just, it can feel frustrating. If people are guessing, right, if you as the coach is, you know, if you if you're guessing if the clients are guessing, it can just feel like a frustrating process where you're treading mud. And that's just not, you know, this is a situation where, where you want people to be focused, you want them to have constant feedback. That just keeps everyone moving in the right direction.

Athan 16:46

As a coach, it's frustrating sometimes when my athletes, kind of really book assessment, or measurement of tools, you know, it's again, because if we've been working together for, you know, 2,3,4 or five months, and I don't have any, like, real good picture of how things are going for them, again, assembled, some metrics might be just physical, you know, it might be like, how are they lifting more weight? Are they running faster? You know, that's one data point. But if I'm working with someone on body composition, which a lot of my nutrition clients, most of them want to lose weight, right. But if they're not willing to get some sort of assessment or test to, to accurately measure where they're at, like you said, I'm just guessing, you know, the weight on the scale doesn't tell me everything, you know, progress photos, don't tell me everything you need, you need a more comprehensive kind of suite of data points to know exactly how things are going with their body.

Jason 17:52

Plus two, it's an I mean, if you think about it, somebody you know, a client comes in, and they weigh 150 pounds, right. And the goal is to lose body fat percent, right to tighten up, it's to get a little stronger, maybe get a little leaner, whatever, whatever that person's goals are, right, but let's just say it's along one of those pathways, right? I mean, a month could go by that person could still weigh 150 pounds, but they might have lost a few pounds of fat, right, they might have gained a few pounds of muscle, they might have, like, their waist size might be a little slimmer. Like, it's it's just the the number on the scale just doesn't do justice for somebody that is, again, focused on their health. It's not just necessarily about change, right? Because a lot of times we get really focused on like, well, I want to lose five pounds, that's my goal, or I want to, you know, I want to gain three pounds of muscle or whatever it is, it's just like this attainable, small, discrete, incremental goal. Sometimes it's just about not falling off the wagon, right? I mean, we talk about this constantly with body spray, because I mean, it's, it's the equivalent of like, you know, going to the dentist, right? I mean, you're, you're happy if you go to the dentist and you don't have a cavity, right. And so, again, like our service as a form of preventative health, we're really kind of focused on that now with our clients and organizations we work with, to kind of make that message clear. Like we're part of the routine right now. For every individual who's just focused on their health period, right, because it's preventative. We can give feedback, if someone's falling off the wagon, we can also help with challenges we can help folks, you know, we can kind of quantify if someone's lost five pounds or gained five pounds of muscle like we can do all that. But it's becoming so much more, you know, in terms of what we're trying to offer to the community.

Athan 19:59

I'm glad you said that because a lot of times people can look at, you know, the, the type of assessment you have is like specifically around, you know, this, this, this concept of like I need to change my body or there's something wrong with me, I need to fix it. And, and I love that you're talking about how to use that tool, specifically as just a gauge of like your health and wellness, one of the tenants of this show is optimal health, like I want to help people to have optimal health. And some of the least healthy people that I know are people who are either trying to lose tons of weight, or they're trying to get super shredded. And they're doing fairly extreme things, which often detract from their overall health, or athletes who are really trying to achieve some sort of athletic, you know, endeavor. And sometimes those folks can just grind and hit it hard to the point where it's detrimental to their health, and they're there, they're emotional as hell, they're, you know, they're, they're not sleeping, you know, all these things. So I'm so glad that you talked about just finding a baseline, you can just make sure that you're not going backwards, or that you're maintaining,

Jason 21:15

I don't think, as a whole, we put enough emphasis on that just kind of at large for everyone, right? Because, you know, it's just better to start early. Right. I mean, I think we all know that, right? It's just better to look at these things early to take action early. And so as people are kind of, you know, establishing healthy routines in their lives. I mean, this is, this is part of that process of kind of looking at that, looking at that holistically. So yeah, and I'm sure you've seen the whole, I'm sure you've seen the whole spectrum, too, right. I mean, of folks that you've trained and people on, you know, on their health journey, wherever that is. Which I'm sure just as a coach has been incredibly rewarding, I would imagine how, on average, how long are you working with clients? Are you seeing clients? I mean, have you seen clients over the years? Yeah,

Athan 22:16

I've got some clients that I've been working with for over 10 years. Now, that has been with me for that long. I say most of the time, if I can get someone to stick with me and to buy into the process for more than 90 days, most of the time, then I've earned the time to work with them for about two years. Two to three years is kind of how that's the majority of the length of relationship people I work with.

Jason 22:46

Yeah, I mean, it's a relationship at that point. You know, I mean, you, you bleed together, you sweat together, you go through it, you go through the ups and downs. It's a really rewarding journey for everybody, for the clients and for you. I'm sure. So that's great.

Athan 23:01

Yeah, it's, I mean, I call these people my family. I mean, a lot of these people are like my brothers and sisters, and uncles, you know, and aunts. And so it is really rewarding. I mean, I think anyone who's been a coach before anyone who's given of themselves to help other people, with their goals, knows how, how invested, you can get into somebody with somebody, when it really has nothing to do with what you get out of it. It's just all about that other person. And I know I personally get a ton out of it. And, most, most coaches I know, that part of their payment isn't, isn't just money or anything like that, but it's that, that accomplishment of getting to work with somebody.

Jason 23:51

And, we love seeing that too. I mean, because we've been around for so long. I mean, we have folks that have gone skiing with us 30, 40 times, you know, really, really kind of having that mindset of, again, preventative health and just staying on top of it and getting routine scans, even if they're not doing like a 60 day nutrition challenge. Or even if it's not January 1st, you know, they're still scanning because, you know, again, they're, they're just really focused on that concept. And so, it's fun to, it's fun to have those relationships. So like, I applaud you, I have a great amount of respect and appreciation for that because, you know, the health journey can be hard, right can be hard for different people for different reasons. So for you know, to have someone to walk with to have someone that treats them like family to have someone that you know, people people can trust. That's really important. You know, I mean, that's how that's how everyone wins in this space. So yeah, we love seeing that because we've just some of these clients, they've They've been around for a long time. And they, you know, they keep coming back. And they know it's a safe space that they can rely on and trust and it just becomes part of the journey, you know?

Athan 25:12

Trust is important. And that's one of the things that I really like about body spec and why we've used you guys so much is that it feels like it's a far more reliable and trustworthy tool than like you mentioned, caliper. How many times have I messed up a caliper assessment, or tape measure, or body circumference? I mean, I've met those. I mean, at 20. I've been doing this for 24 years. And I can think of so many times that I've messed up those types of assessments. So maybe you could, could you tell a little bit about the accuracy of the DEXA scan and like the type of assessment that they would get from y'all.

Jason 25:54

We've been kind of privy to all the different methods. When I was in school, we had a human performance lab, and we had DEXA scans. But we also had hydrostatic testing, you know, the dunk tank that a lot of people are maybe familiar with bioelectrical impedance. There's ultrasound, there's just the anthropometric measurements, right, where you're doing calibers or circumference. So there's a lot of ways to kind of approach this DEXA. The technology originally was designed specifically for bone density, right, so we're trying to provide more accurate ways to diagnose older folks with osteoporosis osteopenia. But because of the technology, because it's an x-ray, it's a very low dose X ray, it can actually differentiate between the different tissue types. So fat has a distinct kind of density compared to bone compared to lean mass. And so when you're looking at a true measurement, and not, not like an algorithm, right, like a biological unpeated scale, when you stand on that scale, it, it's an algorithm, right? That it's spitting back, and it's estimating what your body fat percent is, with water weight is. But with the DEXA, it's a true measurement, using x ray, that was providing a measurement that, you know, the technical spec is plus or minus 1%, in terms of accuracy. So it is the highest form of accuracy, highest form or precision available. And both, both of those metrics are important precision and accuracy. Because you want something that's repeatable, you want something that's consistent. And so when you come back in a month, or for your monthly checkup, or when you come back after your, you know, 60 day nutrition challenge, or whatever you're doing, you know, you need to have confidence and trust that the measurement is true, right, that the change that you're saying, if you're seeing any at all, is is is accurate, because that's the only way that you can kind of course correct from there. So, yeah, I mean, we're, we're incredibly lucky to be able to bring this technology to so many people, and just make it so accessible. Because again, the price point is low. With the fact that we can deliver this on a mobile platform, to take it to your gym, to your company, to your neighborhood. That's, that's important, right? Because we want to make it easy for people to have access to technology.

Athan 28:28

Yeah, accessibility is important. Where are you guys located? I know that I've used you here in Austin, Texas, and the surrounding town of La Pflugerville. And in Bastrop, Texas. But I know you guys are in other places where all are you?


Jason 28:44

Yeah, we have an office in Culver City. So in Southern California, we have an office in San Francisco. And we do have an Austin office in North Austin. So we have three brick and mortar facilities in those different regions. But we have operations in Seattle, in San Francisco, and Los Angeles, in Austin and Dallas. So we have trucks that are serving each of those major metropolitan areas. So yeah, it just makes it really nice to be able to have the ability to to travel to go to different locations that otherwise may not come to us.

Athan 29:27

just out of curiosity, like where do you see the moat? Like where are you the busiest? Which one of those locations? Are you kind of getting the most work?

Habits and Routines

Jason 29:39

That's a good question. I mean, we launched this company in LA. So you know, we have a big presence down there. We've been down there for a long time. And then over the years, we've just kind of built up our presence in new regions. So California, I mean, we have a large operation California Seattle, I have a couple of trucks and those stay busy. Those stay busy, you know, all week long. And in Austin and Dallas, you know, we're spending a lot of energy and time kind of building the market here and just making the service again, more accessible. You know, and just building kind of brand awareness in these regions. But yeah, I mean, once we work with somebody, we tend to see them over and over, because it just becomes a part of, it just becomes a part of habit, and I'm part of routine.

Athan 30:37

So awesome. I'm going to shift gears a little bit, because I like to when I have someone on the show, I like to really get to know them. I like to know what makes them tick. You know, because and especially, you know, because I think that's, that's really for me what it's all about, you mentioned, I'm a coach. And what I like to know is, how can I share stuff on this show that helps other people kind of level up or learn something? So you were just talking about habits you're talking about? In a different context, but I'm curious, do you have habits that you do every day or, or regularly that help you to be your best or whether physically, emotionally, mentally? Just really curious about your habits?

Jason 31:27

Yeah, I mean, I drink a lot of coffee. That's considered a habit. I mean, a lot of times. So that's how I wake up and how I stay awake.

Athan 31:39

Have you heard of white coffee?

Jason 31:41

I haven't heard of white coffee. No, tell me like

Athan 31:44

minimally roasted coffee bean that has like high high high caffeine. I've been drinking white coffee lately, because it's like, the more you roast a coffee bean, the less caffeine it has in it. So this is like the least roasted type of being you can have and it tastes completely different than coffee. But it's actually really good. And it's jet fuel. So I don't know, maybe if you try that you have to request coffee.

Jason 32:08

White Coffee. Okay. All right. Can't can't get that at Starbucks. It doesn't sound like that's a special order, huh?

Athan 32:15

Yeah. You can order it online, though. Yeah, Barry, what else? What kind of habit? What other kind of habit have you got?

Purpose Dashboard

Jason 32:21

Yeah, no, I'm, I'm an early bird. So for a long part of my life, I used to stay up really late at night. I'd stay up till midnight wanting to, you know, when things quieted down, I thought I could, you know, get work done and kind of catch up on things. But I just, you know, you lose steam at the end of the day, and you're not as fresh. So, for the last, you know, couple few years, I've been really focused on just totally transitioning, it was a hard transition, but I just I started waking up as early as possible, you know, 5am, most days, just to get up, get moving, have some quiet time, you know, before the rest of the world wakes up. That's probably the habit that I kind of cling on to most. And that's kind of helped me the most just personally mental clarity. professionally. So that's what I focused on. What about you? What's your habit?

Athan 33:23

The biggest one that I think is the most powerful for me is I have a morning routine, things that I try to do every single morning that set my day up for success. And so that involves some sort of meditation, the non-negotiables are journaling, meditation, and I have a kind of a list of like, I, I call it my purpose dashboard. But it's like, you know, things that I've written over time that remind me of what's important to me, who I am, where I'm trying to go in this existence. And just because sometimes it's easy to just spiral out, you get so far away from who you really are. But if I make it a daily practice of grounding myself, and like, oh, yeah, this is where I'm trying to go, this is who I'm trying to be. That really helps me. So those three things, for sure, are things that I do every single day, when, when I'm really trying to when I've got more time, which is a rarity. I do try to practice some sports or some form of visualization. Trying to visualize myself being successful in a project or something that's important that's going that day or, you know, that kind of stuff, but I think those are the things that really drive me forward and keep me operating at the highest level that I possibly can.

Jason 34:52

Yeah, I like that. And in terms of, you know, just like purpose driven work and focus during the day. I mean, kind of in line with the Big Picture, like having a vision board. I don't know if you do any of that, but I think that's kind of an important exercise that, you know, people should revisit, you know, at least once a year, I mean, just to kind of set the set the path for, you know, for the work and the projects that people are taking on that year.

Athan 35:18

So, what kind of things do you speak of, you know, having a vision and having a purpose, which, whether the water body specs, goals, like, what are you guys trying to accomplish? Were you, were you trying to take this thing?

Jason 35:30

That's an awesome question. Because we're just, we're pouring so much into the operation right now to make it better, make it more resilient, make it again, more access is just I can't say access enough, like in terms of a buzzword, we're just really trying to make this accessible for as many folks as possible, that could take on different forms in the future. But, you know, one thing that we're really looking at critically right now is the opportunity to franchise actually, we think that we have a very franchisable business, we get approached pretty regularly by just clients who have worked with us that are interested in franchising, because the model itself serves so many purposes, right, in terms of somebody being able to have ownership in the company and bring this to their community where they know all the players and they know all the local businesses and gyms and people, you know, doing good in the world, just making, you know, preventative health more accessible again, I just think there's a lot of synergies that make franchising bodies back, like an attractive opportunity. So, you know, we're, we're at the very beginning stages of kind of laying the groundwork to make that happen, there's going to be a lot of work that goes into that to make it all make sense and make it all successful. But big picture. I mean, that's, that's where we're going. And that's really the way that we'll be able to scale to big proportions, you know, in the coming years.

Athan 37:19

Yeah, what does it take to franchise like? Like, what is it? Like, what are your challenges? What are some of the obstacles you're trying to work through? Like, how does that go?

Jason 37:28

Well, well, there's a lot. You know, I mean, the reality is, we don't know everything there is to know about franchising, none of us have done it. You know, a body spec, we've never. I mean, I can say like, we've never cut corners, we just do the right thing, we do the hard thing. And we want to really understand problems so that we can come up with the best solutions, right? For franchising, it's new, we have a lot to learn, we want to get the right players in place, in terms of folks who have done it successfully before us, maybe in different industries, but to serve as advisors and mentors. And, and in terms of the path forward, I mean, there's, there's so many different components of it from legal to operation, to sales marketing, to what type of support the franchisees will have from body spec as the franchisor. And just in just really thinking through all these elements critically, because the first franchisee especially but all the franchisees, they, they need to be successful, right, there's, there's no win lose situation. With franchising. There's only a win-win. And so we're really focused on that. And we think that's really important. So, yeah, I mean, it's, it's, it's March right now, we're targeting Vir, to kind of kick off the first one so that that'll, that'll come up. That's right around the corner. We have a lot of work to do before then. But yeah, we're, we're laser focused on that right now.

Athan 39:08

I just know, it's scary. Like, you know, that's the thing about successful people is that they are willing to risk failure to do some things that are scary, you know, to to express themselves or to achieve something. And so I applaud you for taking on something big and kind of scary like that.

Jason 39:30

Thank you, we appreciate it. We're excited. I mean, at the end of the day, there 's you know, there's a big hill to climb and, you know, we have such a good team of just willing, capable, eager, smart people. You know, so it'll, it'll make that climb a little easier. But um, yeah, no, we're excited to do the work.

Athan 39:57

Awesome. Well, Yeah, doing the work is the name of the podcast. So you're definitely living, you're the right person to have on the show. So Well, I appreciate you guys so much. I'm grateful you have benefited from the work that you do. Personally, I've benefited professionally, many of the people that I've, that I've coached and that I lead have benefited from you all. So I'm just really grateful that you guys are out there doing the work that you're doing.

Jason 40:31

I thank you so much, Ethan. And, likewise, I mean, very appreciative to be on the podcast to connect. You know, we talked previously about just kind of building these relationships in the community, and they're critical. You know, I mean, this is how we are, this is how we make everyone better. And so I mean, my hat's off to you for, you know, the following that you have, the community that you've created and the impact that you've had with all of your clients. I think that's phenomenal. So yeah, thank you again, for having me.

Athan 41:06

Absolutely. How can people find you now people are going to be curious about how to go get one of these highly accurate tests? What can they do? Where do they go?

Jason 41:16

Yep, head to head to the website, that's just And from there, you'll see a list of all of our locations. So if you're in Austin, we have events, every day, we have a storefront that we operate with mobile events at different areas around town. So it's very easy to sign up. The cost, our membership costs $40 a month, again, lowest price DEXA scan in the country. And that allows you to get a credit every month and kind of stay on top of it and scan on a recurring basis. So it's, you know, come out, come find us and, and we're looking forward to seeing you.

Athan 42:01

Great, thanks again for your time. I appreciate you. We will put all of your links in the show notes. And I just appreciate the wisdom that you shared and the information for the audience. Appreciate to be on the show. I'm so grateful that you joined us for this episode of doing the work podcast. Providing you with value is why I do this and I hope you got something out of this episode that you can put into action into your life. If you enjoyed listening to this episode, please share this episode with your friends and family who are looking to level up in life. Sign up for our email list at To receive special offers and discounts from our sponsors. subscribe to the podcast on Spotify, YouTube, Amazon and anywhere podcasts are hosted. Thanks again for joining the doing the word podcast and we'll see you on the next episode.

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